SOVA x The HARDKISS: the jewelry house presented a collaboration with a Ukrainian group.

SOVA Jewelry House presented a collection developed in collaboration with the Ukrainian group The HARDKISS.

Gold lightning bolts, stars, thorns and other fatal elements are first encountered in the jewelry collections of the Ukrainian brand SOVA thanks to the collaboration with the rock group The HARDKISS.

Frontwoman of the group Yulia Sanina is one of the few women in rock, and in Ukrainian rock it is rather an exception to the rule. The bright and driving image of the artist on stage is perfectly combined with family life - the image of an exemplary mother and wife. This balance is very important for Yulia and it is this balance that she translates in her work, just as the SOVA brand displays this balance in its collections.

Therefore, the display of the sides is the jewelry from the SOVA x The HARDKISS collection. The collection includes earrings, graceful ear cuffs, piercings, bold chokers and bracelets made of leather, various types of rings - phalanx, two phalanges, rings with pendant elements and even a men's ring with a zipper.

"The HARDKISS is inextricably linked with fashion, Ukrainian designers and the fashion industry. We combine music with bright images, which we emphasize with accessories and jewelry. Therefore, the idea to create our own jewelry collection was long ago and we were able to bring it to life only now together with the SOVA brand.

Thinking over the details of jewelry, I had time to understand what inspires me, what rock music is for me in jewelry, how it can be displayed in jewelry, what symbolism should be present.

I realized that I want to see thorns, stars, lightning in the collection. But thorns come first. So that these are beautiful women's jewelry, and the thorns add brightness and "fatality" to them, ”says Yulia Sanina.

"It is important for us that the collaboration is not nominal, but actual. We need synergy between the two brands, only then the collaboration will be sincere, they will believe it," says Anna Koval, SOVA Marketing and Sales Director.

It is important for SOVA to show the idea not only in the collection, but also to fully reflect it in the advertising campaign. Together with the SOVA group, we chose the slogan "many of my reflections", which is supported by a visual next to the mirror corridor, where the display is a symbol of the versatility of Julia's images.

The collection can be viewed at the link: https://bit.ly/3ugNVtc

SOVA x The HARDKISS video: https://www.youtube.com/watch?v=VokZSLObLD0

SOVA x The HARDKISS is the first collaboration of the SOVA jewelry house with an artist. Previously, the brand created collections together with Ukrainian designers - LAKE Studio, MARSALA, FROLOV and Litkovskaya.