Lacoste

The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men's fashion by replacing classic factory products, long-sleeved products and starched shirts with what has now become the classic Lacoste polo. 75 years after its creation, Lacoste has become a brand and lifestyle that combines elegance and comfort.

The art of life Lacoste expresses itself today through a large collection of clothing for women, men and children, shoes, perfumes, leather goods, glasses, watches, belts, textiles and jewelry. Lacoste bases its success on the core values ​​of authenticity, productivity and elegance. Lacoste is now unconventional chic.

At a time when people reject hard luxury and demand more simplicity, elegance and durability than before, Lacoste declares its modernity and moves forward out of competition with new creative ideas creating a new image of the crocodile brand.